A cinema manager has refused to obey the Covid pass law, claiming it is an "infringement of our human rights".
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Since Monday, people must show an NHS Covid pass in Wales to legally enter cinemas, theatres and concert halls.
But Cinema & Co in Swansea will not be implementing the scheme, branding it "nonsensical" and "unnecessary".
The Welsh government said the law was to "keep us all safe", adding that it was down to local authorities to enforce the rules.
It comes as case rates in Wales continue to rise, up to 488.93 per 100,000 people on 11 November from a low point of 475.9 on 7 November.
The scheme, which applies to anyone over the age of 18, has been in place since 11 October for nightclubs and large-scale events.
But anyone wanting to go to the theatre, concert halls and cinemas must now also show the pass to prove they are either fully vaccinated or have had a negative lateral flow test result within the past 48 hours.
Anna Redfern, who manages the independent 56-seat cinema, said the "unlawful" law was "a total infringement of our human rights".
"I know a lot of businesses who are complying with this out of fear, I'm hoping by making a stand in this way it will give others courage to follow suit," she added.
Ms Redfern, who used to be a children's rights worker, said she was "very aware of our rights" and wanted "everyone to be welcome" at the cinema.