When the COVID-19 pandemic struck early last year, 29-year-old Fiona Loh found herself working for up to 20 hours a day, juggling her day job as a technology product manager at a bank and baking pastries at home for sale.
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Ms Loh, who has a passion for baking, saw a boom in her home-based business when hundreds of orders streamed in during the "circuit breaker" period from April to June last year and beyond, with the bulk of the demand coming from customers who were working from home.
She soon found herself working through the night until 5am baking brownies and cookies, and waking up before 9am for her day job at the bank.
Ms Loh then had to make a decision – to continue her juggling act, or to turn her side hustle into her main career.
“That was when I took a step back and had to rethink what it was that I really wanted to do.”
She then made the calculated risk to turn her baking passion into a full-time career in June last year, and opened Whiskdom, her own bakery.
Ms Loh has not looked back since, with demand for her bakes continuing to stay strong, and she now has four full-time and two part-time employees.